National Osteoporosis Society encourage the public to #laceupforbones
Sport
O2 turns British gymnast Louis Smith into ‘human hotspot’
Tennis fans given chance to return Sharapova’s serve in smart virtual reality experience
Harry Redknapp named England manager in fun sports PR stunt
Strawberries and cream-scented portaloo offers Wimbledon goers queue relief
Footballer Jimmy Bullard strips to promote Carling Shirt Amnesty campaign
stmarksstudios.com
Powerade introduce workout billboards to passersby in Berlin
Betfair give London Marathon runners chance to back themselves in charity campaign