‘The Amazing Spiderman’ creates scavenger hunt via Twitter
“The best press release in the world”?
Simple PR wins: Muppets cupcakes sent to Stephen Fry
Walkers generates impressive red top coverage
£1k Sleeping Beauty stunt slammed
Mountain carving gaming stunt splits opinion
100 year old woman swears by her Nintendo DS
Horror movie causes viewers to collapse and vomit
Is Disney Going To The Dogs?
Honda Gets It Right With Ferris Bueller Tribute
Flying people spotted in New York City PR stunt
Snickers Twitter campaign backfires
Lego man blasted into (near) space
New theme park ride rips off limbs