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Home Office faces backlash after anti-knife chicken shop campaign

By on Thursday, August 15, 2019

The Home Office has today launched a new #knifefree campaign replacing the traditional chicken shop box artwork from chains including Chicken Cottage, Dixy Chicken and Morley’s with anti-knife messaging.

The new 321,000 boxes will feature real life stories of young people, who chose positive activities over carrying a weapon, inside chicken shop boxes.

Policing Minister Kit Malthouse claims the campaign “will bring home to thousands of young people the tragic consequences of carrying a knife and challenge the idea that it makes you safer”.

However the campaign has also received backlash from politicians and campaigners who say that the plan is both “crude and “offensive”.

Courtney Barrett, founder of Binning Knives Saves Lives said that the campaign was a step in the right direction however stressed the campaign’s link to chicken shops in particular had dangerous racial connotations. He said “The public need to be made aware not all knife crime is carried out by young people, black people and gangs.”

Twitter lit up following a tweet from the Home Office’s official account promoting the campaign with users voicing their criticism of the initiative, both for its underlying racist overtures and overall cost.

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