The best stunts and campaigns in one place

Pizza chefs bring Oxford street traffic to a standstill with synchronised dough tossing performance

By on Thursday, March 28, 2019

Over 50 pizza chefs from across the UK brought Oxford Street traffic to a standstill yesterday as they showed off their unique skills with a synchronised dough tossing performance.

The stunt was staged by PizzaExpress to mark two landmarks for the famous pizza chain – 54 years since its first restaurant opened in London’s Wardour Street, and the opening of its new Langham Place, Oxford Circus pizzeria.

Zoe Bowley, managing director at PizzaExpress, said: “Our pioneering founder Peter Boizot introduced pizza to the UK in Wardour Street in 1965. Peter leaves behind a wonderful legacy, which sees friends, families and loved ones enjoying pizza and good times together in our sociable pizzerias, every day, across the globe.

Today, 54 years on, we celebrate the special opening of PizzaExpress Langham Place, Oxford Circus – which is also the first to test our new brand proposition. So, what better way to mark this celebratory occasion, than by bringing the art of pizza flaring to the streets like never before, as showcased by our 54 pizzaiolos from across the country.”

Leave a comment