Naughty Elf brand launch Christmas campaign
By Staff on Tuesday, November 6, 2018
Louis Walsh stars in a Christmas advert for the Elves Behavin’ Badly toy range that caused a social media sensation last year.
An video released today sees the Irish music mogul take the lead role as ‘Elf Help’ ambassador, appealing to families to take in a naughty elf this Christmas.
The witty ad sees the Westlife manager Louis Walsh telling the story of Elfie and Elvie – two troubled elves who have been kicked out of their homes for joyriding reindeer and getting up to no good.
As well as Poundland, the other major retailers of the range include Tesco, Morrisons, Asda, WH Smith, The Range and Amazon.
The ad prompts families to share set-up pictures of their badly-behaved elves using the hashtag #ElvesBehavinBadly.
The Elves Behavin’ Badly doll range exploded onto the scene in 2017 with over TWO MILLION elves sold in the run up to Christmas, making it one of the biggest selling toy brands of the year.
Parents have latched onto the elf doll craze setting up funny elf scenes for their children to wake up to. Once the kids are in bed, mums and dads place the naughty elves in unexpected locations in the house so the kids wake up with anticipation to find out what the naughty elves have been up to during the night.
Louis Walsh said: “Last year Elves Behavin’ Badly caused a viral sensation but this year they’re set to top the Christmas toy charts. The naughty elves have become social media stars in their own right taking over the nation’s Instagram and Facebook feeds as parents get ever more creative and ingenious with the set ups. I can’t wait to see what people get up to with their elves in the run up to Christmas.”
Paul Beverley, Managing Director at PMS International Group PLC, said: “We wanted to make a splash this year with a Christmas advert unlike any other. In true Elves Behavin’ Badly style, it’s very tongue-in-cheek. We hope parents and children alike will get involved with sharing their elf antics on social media and we’ll be rewarding the best with prizes every week.”
Agency: Taylor Herring