The best stunts and campaigns in one place

Columbia Journalism Review sets up “Fake News Stand” in NYC ahead of Mid-Term Elections

By on Wednesday, October 31, 2018

Ahead of the mid-term elections, TBWA/Chiat/Day NY has created a ‘Fake News Stand’ for the Columbia Journalism Review, to highlight the dangers of misinformation.

On the corner of 42nd Street and 6th Avenue, instead of finding The New York Times, The Economist and The Wall Street Journal, commuters will discover fake newspapers, such as The Informationalist, Hussle, and The Manhattan Daily.

The headlines are pinched from fake news stories from the depths of the internet (that gained traction in the real world), such as ‘Toddler Fightclub’, ‘Texas Now Recognized as Mexican State’, and ‘I was paid $3,500 to protest Trump’s Rally’.

However, inside there aren’t fake news stories, but a guide from CJR, that aims to help readers identify fake news in the media.

Chris Beresford-Hill, the TBWA/Chiat/Day New York Chief Creative Officer, states that “Every headline and story you see appeared somewhere on the Internet, was heavily promoted on social media, was among the most-read stories when it appear, and is not true. There’s a difference between misinformation and information we don’t like. It’s important not to dismiss legitimate facts as ‘fake’ simply because we want them to be false.”

Leave a Reply

avatar
  Subscribe  
Notify of