Daisy Lowe blends into the background in Samsung’s body paint illusion
By Staff on Friday, August 3, 2018
Model Daisy Lowe has been camouflaged in a photoshoot to promote the new Samsung QLED TV.
The creative was designed to celebrate the launch of the brand’s latest TV – which can seamlessly blend into the background through its unique Ambient Mode functionality.
In the same way Daisy has been painted to disappear into her surroundings, the QLED TV can disappear into the wall behind it by mimicking different wall designs, patterns and colours.
Daisy was painted by world-leading body paint artist, Carolyn Roper.
The campaign follows recent research commissioned by Samsung that reveals six in ten Brits consider big, blank TV screens to be an eyesore, as they fail to blend in with the rest of the home interior.
Robert King, Vice President Consumer Electronics, Samsung Electronics UK & Ireland, said: “We wanted to celebrate the ground-breaking QLED TV range by showcasing the beauty of its ambient technology. Daisy’s stunning transformation emulates the QLED’s ability to seamlessly replicate its surroundings when it’s put in Ambient Mode. It’s high time we said goodbye to boring blank TV screens in the home.”
Agency: Taylor Herring