Deliveroo’s burger billboard
By Will Hoyles on Tuesday, March 13, 2018
Deliveroo are celebrating their 10-millionth burger delivery in the UK (a big milestone for all of us…) by installing a 6-metre wide wall of free burgers in London.
Londoners, who said there was no such thing as a free lunch?! We’ll be at the Old Truman Brewery (Brick Lane) today from 12pm until 7pm (or until stocks last) giving away burgers from our burger billboard 🍔😱 #EatMoreAmazing pic.twitter.com/r2xuvYBPeQ
— Deliveroo (@Deliveroo) March 13, 2018
The company have managed to generate themselves a double media hit out of this by announcing the stunt in February in the style of the kind of street food pop ups that abound in London and generating coverage in the Standard, Metro and others.
Now they’re back with the actual burger billboard and a series of eye-catching pictures no doubt being set up for tomorrows consumer press.
🍔 Feeling peckish? 🍔 Lucky passers-by managed to grab a free snack thanks to @Deliveroo. They're celebrating delivering 10 million burgers in the UK with a 6 metre wide billboard made up of 2,000 burgers.
.#prphotography #eatmoreamazing #deliveroo #PRnews #TNR #🍔 pic.twitter.com/hdoCNDdLoD
— TNR (@TNRnews) March 13, 2018
Of course the real success will come as people share on social media and it seems like they’re having some success there already:
— Amelia (@Ameliasfoodblog) March 13, 2018
Of course it doesn’t hurt that the billboard is in Shoreditch – London’s young, instagramming, tech-startupping heartland.