The best stunts and campaigns in one place

BetBright reveal world’s first “robot jockey”

By on Monday, March 12, 2018

Bookmaker BetBright has unveiled a “robot jockey” ahead of Cheltenham festival.

It took a team of four scientists three months to finish the project.

Robot aficionado (and BetBright brand ambassador) Phil Tufnell said; “I saw this thing coming round the corner, sitting on the horse and it was kinda freaky.’

But not everyone is convinced;

Not impressed by the design The Mirror commented; ‘it looks remarkably like the Tin Man.’

Meanwhile The Sun pondered; “Despite the riding hat perched on its head it’s hard to believe this R2D2 look-alike would ever be able to hold the reins – let alone control a thoroughbred at speed”.

Despite the Neigh-sayers (sorry!) this stunt landed a huge amount of print coverage this morning.

Visitors at the Cheltenham Festival will be able to see the robot this Friday, and while it will not be competing this year, BetBright believes it has the potential to go against human jockeys in 2025.

Leave a Reply

Be the First to Comment!

Notify of