The best stunts and campaigns in one place

McDonald’s celebrates 50 years of the Big Mac with a HUGE revamp

By on Wednesday, February 7, 2018

The Big Mac, as we know it, is getting a revamp (well, for six weeks only).

McDonald’s has announced it is launching two limited edition versions of its famous burger- a ‘junior’ one and a super sized ‘Grand Mac.’

The new additions have been released to mark 50 years since the original was released in 1968.

A new TV ad will air this week and leans in on 5 decades of McNostalgia all set to INXS’s New Sensation.

The burger brand have transformed London’s BFI Imax’s into a giant Big Mac with this OOH takeover.

The campaign’s getting a good reaction from customers on Twitter.

The brand have also roped in a trio of Instagram poster boys (Oliver Proudlock, Joey Essex and Chris Hughes) for a tongue twisting video challenge.

Steven Howells, Head of Marketing at McDonald’s UK, commented: ‘As an iconic McDonald’s product, we are proud and excited to be celebrating 50 years of the legendary Big Mac and for the first time ever in the UK, introducing the two new sizes for a limited time. We know a lot of our customers will remember the 1974 launch of the Big Mac in the UK and have continued to enjoy the burger and pass the Big Mac love on since then, it remains our most iconic burger!’

FACT FANS: The Big Mac was first created by an American McDonald’s franchisee named Jim Delligatti in Pennsylvania, USA, before being rolled out across the world the following year. Delligatti originally wanted to call the burger ‘The Aristocrat’, however after consideration McDonald’s chose to go with the now famous name, Big Mac. The Big Mac arrived in the UK in 1974 when the first UK restaurant opened on Woolwich High Street.

Leave a Reply

avatar
  Subscribe  
Notify of