Lucozade provide commuters with free trip on underground with contactless bottles
By Lydia Bryant on Tuesday, May 30, 2017
In the latest in a long list of marketing efforts essentially based around giving people free things to interact with the brand, Lucozade is not only offering commuting Londoners a free bottle, but on account of it being ‘magic’, they’ll get a free tube ride, too.
Lucozade is giving away thousands of its bottles at Oxford Circus from Tuesday 30th May – Friday 2nd June 2017. Each bottle has a chip fitted in the bottom of the bottle, as part of the brand’s ‘Find your flow’ campaign, especially targeted at busy commuters.
All members of the public will have to do is swipe the bottom at the tube gates, just like a contactless bank or Oyster card.
Londoners will have to be quick though, the bottles will only be handed our during rush hour, or ‘whoosh hour’ as Lucozade has named it, and knowing Brits and free stuff, they’re going to go quick.
This is an effective campaign to raise brand awareness and get people trying the product, it’s also nice to see some tech being applied to a campaign.
Source: Event Magazine