The only Twitter account you can’t follow… no matter how hard you try!
By Inderdeep Gill on Monday, June 10, 2013
To build buzz around the new Fiat Abarth 500 – they wanted to make a statement. A statement that nobody is a follower when they drive this car – and that it’s super-fast.
They’ve used Twitter, something we all use to follow other people, as a channel to get this point across. Go on, try and follow the account and see what happens…
You get this DM’ed to you:
It’s quite a good idea, and it got me to go to my DM’s (mainly to get rid of the notification) and I did actually end up clicking the link – it’s all in another language, so the visuals were enjoyed.