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HTC commission skydiving fashion shoot to promote new handset

By on Friday, April 6, 2012

HTC commissioned a photography student, Nick Jojola, to do a photoshoot like no other – he was tasked with filming AND photographing a model while skydiving using the new HTC One X handset, and had to upload the picture before they landed. It was to be his first fashion shoot.

HTC skydive PR stunt ad Nick Jojola One X phone model

The stunt was filmed and has been made into an ad for the phone, starring model and professional skydiver Roberta Mancino.

The skydive happened over the Arizona desert, during which Mancino had her make-up touched up mid-air, after make

-up artist Adam J Breuchaud was briefed to create a look that would sustain winds of up to 120 miles per hour.

HTC skydive one x phone Roberta Mancino fashion model

Watch the impressive ad below:

And watch the behind-the-scenes footage here:

Source: Daily Mail, tweeted to me by James Byrne.

Agency:

London-based creative media agency Shinesquad

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