The best stunts and campaigns in one place

£1k Sleeping Beauty stunt slammed

By on Monday, February 6, 2012

A PR stunt by Revolver Entertainment has been announced to promote Sleeping Beauty, an ‘arthouse’ debut by Julia Leigh, starring Emily Browning (review on the Guardian here). The film has nothing to do with its fairy tale namesake, and is instead about a student who gets paid to lie unconscious while men ‘manhandle and abuse’ her. Nice.

Sleeping Beauty Julia Leigh Emily Browning PR stunt

The stunt, promoting the release of the movie on DVD, is offering one UK student the chance to win £1,000, for doing nothing. The competition has been described as ‘misjudged’ by MovieReviews.co.uk, and ‘the most inappropriate PR faux pas we’ve seen in a long time’.

Here’s what was sent around to journalists:

Sleeping Beauty PR stunt students

“The lucky winner will be tucked up in a luxurious bed in a public place on Tuesday 21st February for 12 hours (breaks included!) and will be awarded with £1000 for doing absolutely nothing!

Sleeping Beauty sees young university student, Lucy, earn some extra cash by being a Sleeping Beauty and is drawn into a mysterious hidden world of beauty and desire…

Could you do what Lucy does and enter a mysterious world to gain yourself some extra cash? What would you do for quick money?

To be the real Sleeping Beauty you only need to be three things: a STUDENT, AVAILABLE on Tuesday 21st February and BE UP FOR A NAP!

To enter all you need to do is submit a 2 minute video of yourself explaining why you deserve to be the real Sleeping Beauty!”

More information about the competition can be found at the movie’s website.

Source: moviereviews.co.uk, tweeted by Tyler Peters. Also UltraCulture.

UPDATE: on the 23rd February, the stunt took place at Waterloo Station. Here’s a picture, courtesy of Mischief PR’s Jennifer-Rosellen.

Movie stunt Sleeping Beauty Waterloo Station

5 comments on £1k Sleeping Beauty stunt slammed

  1. LordManley says:

    Not sure what the fuss is about – the film is valid for all that it explores an unpleasant theme and this stunt is in keeping with the film without in any way being exploitative.

  2. […] £1,000 Sleeping Beauty Stunt slammed (from PR Examples) […]

  3. Pose83 says:

    Inclined to believe that the PR has worked for this film. I definitely wouldn’t have heard of it had it not been for the fuss over this competition.

  4. […] either pretty ballsy, genius, disgusting or all of the above? You be the judge. Further reading: PRexamples […]

  5. […] celebrate the release of the film on DVD on May 7th, Revolver Entertainment – behind this controversial Sleeping Beauty stunt – organised a ride-in screening in Guildford, […]

Leave a comment