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‘Up yours, I quit’ vandalised car WAS a PR stunt, and here’s who was behind it

There’s a slim chance you missed it last week, but in probability given the make-up of this site’s readers, you will have spotted the story of the ‘up yours, I quit’ vandalised car in Leeds. It was covered widely by the UK nationals, and picked up steam across social media. It was clear to the trained eye that it was a PR stunt of sorts – and now we know the answer. The idea, leaning...

Sonos creates large 3D lips mural in Shoreditch to promote its smart speaker

There is now a large 3D lip mural in Shoreditch courtesy for Sonos, as it promotes its smart speaker. The lips are to show that the SonosOne speaker is the first speaker that people can talk to, which then helps people interact with home audio in a more accessible way. Although this stunt hasn’t received national coverage, it’ll certainly capture the passer-by’s attention, which will then intrigue them enough into...

GAME will give you Fifa 18 for free if your name is Alex Hunter

So apparently the release of the new Fifa game, Fifa 18, is a big deal because it’s the best one yet, and I would hope so for £59.99 a pop. I’m not sure how you can improve simulated football but hey-ho they’ve done it and there’s been a lot of buzz. So to capitalise on this buzz, game retailer, GAME, will be giving away Fifa 18 for free to anyone who is named Alex Hunter – the main...

Pop-up customers asked to pay with personal data instead of cash

This thought-provoking stunt is a few weeks old, but well worth a mention. To emphaphise just how much data we provide freely to the platforms we use to share our lives, cyber-security firm Kaspersky Lab opened a pop-up shop inside Old Street station in London called The Data Dollar Store. Customers were able to buy exclusive t-shirts, mugs and screen prints by street artist Ben Eine – not with money, but by...

QR code made of 130,000 trees can be scanned from the sky

QR codes might have had their day in the UK, but in China they are insanely popular and used by everyone – from big retailers to buskers – for things like information and even payment. So it’s pretty cool that Xilinshui village in Hebei has used 130,000 Chinese juniper trees to create, what I assume, is the biggest QR code ever. The code measures 227m (744 ft) along each side and is designed to be...

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