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Musicians unite in Twitter campaign to promote music service Jay Z bought for $56m

A number of high profile musicians, including Kanye West, Rihanna, Beyoncé and Madonna have turned their Twitter profiles blue to promote Tidal, the streaming music service recently bought for $56m (£37.8m) by Project Panther Bidco, a company controlled by rapper Jay Z.

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The co-ordinated campaign, usually reserved for charity efforts, is to promote the Spotify rival and a press conference Jay Z is set to hold later today (for which there is a countdown clock on the website), in which he’s expected to announce plans for the business.

More than 60,000 tweets have referenced the #TIDALforALL hashtag according to Topsy – to put that into perspective, 90,000 or so people have said the words ‘Samsung’ and ‘cake’ on Twitter today. (Why those two words? NO IDEA).

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According to the Guardian’s coverage of the stunt, ‘Tidal is a Spotify rival originally launched by Norwegian firm Aspiro in October 2014, before the company was acquired by Project Panther Bidco.

The service, which ended 2014 with half a million paying subscribers, prides itself of its audio quality, charging users £19.99 a month.

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