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Journalists ‘bribed’ in brilliant Dictator DVD release stunt

To promote the release of Sacha Baron Cohen’s The Dictator on DVD, media outlets have received a cash bribe along with a letter ‘signed’ by Admiral General Aladeen thanking them in advance for their ‘5 out of 4 star review’ of the movie.

Here’s the full letter below – it’s brilliant…

Source: Ryan Hyman and Zoo Magazine

Involved agency: Shine Comms

  • Wonderful stuff

  • One of the best things I’ve seen this year….and how we’d all love a client that allows us to do things like this!

  • Did they get any complaints, do you know? I am astonished they got away with that John Lennon joke, given Twitter’s tendancy to get offended at anything and everything.

  • Rachel

    Simon Byron, you have an interesting idea of the sorts of things Twitter gets offended over.

    • Twitter gets offended over anything and everything. I am surprised (but pleased) that no-one took issue with this. Good to see an agency having fun.

  • Summit Technology

    The blog features the news on the bribe offered to the journalist to give good review for their dvd. A nice and wonderful news blog.
    DVD distributor

  • Tanim

    if the press is no responding even after that, RIP……

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