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‘Push to add drama’ – brilliant Belgian TV stunt footage released

To launch the TV channel TNT in Belgium, a big red push button was placed ‘on an average Flemish square of an average Flemish town’.

A sign with the text ‘Push to add drama’ invited people to use the button.

Watch this video to see what happened. Believe me – you’ll want to. What a brilliant stunt.

Involved agency: advertising agency, Duval Guillame Modem

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