‘Push to add drama’ – brilliant Belgian TV stunt footage released
By Rich Leigh on Wednesday, April 11, 2012
To launch the TV channel TNT in Belgium, a big red push button was placed ‘on an average Flemish square of an average Flemish town’.
A sign with the text ‘Push to add drama’ invited people to use the button.
Watch this video to see what happened. Believe me – you’ll want to. What a brilliant stunt.
Involved agency: advertising agency, Duval Guillame Modem