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Spotify are back with another brilliant outdoor campaign

By on Tuesday, September 17, 2019

Spotify have launched their Autumn outdoor campaign ‘Listen Like You Used To’ – calling out the cultural differences of the last decade.

A series of witty building banners, digital signs and other platforms have been unveiled and are winning a load of well deserved praise on Twitter.

A drop banner on London Rd Manchester reads ‘1998 – Baggy jeans and chokers are in. Spice Girls are on tour. 2019 – Ditto.’

Spotted by Jason Westall

Tom Godwin, Head of Innovation at Zenith Media tweeted ‘With excellent strategy, an idea , simplicity, clarity, great copy, nice artwork, and no nonsense data for the sake of it.’

Another execution reads ‘1983 – UB40. Red Red Wine. 2019 – You be forty. Red red wine’

A Clear Channel bus shelter in Cardiff displays ‘1995 – Smashing Pumpkins. 2019 – Smashing Avocados.’

Over the past two years Spotify has run data driven ads that share subscriber’s more quirky listening habits, such as the fact there is a ‘I love gingers’ playlist with 48 Ed Sheeran songs on it, that Big Shaq’s ‘Man’s Not Hot’ was played 42 million times in 2017.

Credit: Why Not Why and copywriters  @pandamilk and @MrAliDickinson

James Herring is a partner at creative PR agency Taylor Herring

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