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WTF! Branston Pickle has launched a Branston pickle flavoured tea.

By on Friday, August 9, 2019

To celebrate ‘Afternoon Tea Week’ Branston Pickle has created a Branston pickle flavoured tea.

No need to check your calendar readers – it isn’t April Fools Day.

According to the press release ‘The pickle-infused brew perfectly pairs with cheese sandwiches. Featuring the fruity aromas of apple and citrusy zest of orange and lemon, coupled with tea and of course Branston Smooth Pickle, this cuppa caters to a new wave of tea drinkers with evolving palettes.’

Spokesperson Bernadine Tay,  comments: “Every cheese lover knows that a cheese sandwich with Branston Pickle is an ideal pairing. The Branston Pickle-infused tea marries both cheese and pickle to celebrate one of the nation’s favourite occasions – afternoon tea.

It’s been a weird week in the world of PR-worthy food innovation.

Classic yellow mustard is a kitchen essential in most American homes.

So condiment brand, French’s, challenged fans to test their love for the mustard by launching an ice cream.

The company told CNN it created the Frankenfood to “bring together two all-American classics, ice cream and mustard.”

French’s mustard ice cream is available at certain Coolhaus stores. It comes with a pretzel cookie.

August’s silly season news agenda is well and truly living up to its reputation.

Agency: Eulogy

 

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