Spanish health insurer launches melanoma swimwear collection
By James Herring on Sunday, August 4, 2019
Spanish insurance company, Generali, are raising awareness of melanoma – with a unique swimwear range.
The Melanoma Summer Collection is a swimwear collection that, replaces traditional polka dots with real melanoma shapes.
Prevention and early detection are crucial when it comes to melanoma – hey many Spaniards remain unaware of the consequences.
The shapes were developed in collaboration Spanish Medical Oncology Society and follow clinical principals for early detection.
Customers can check moles against the swimsuit’s tag and on the website.
The campaign is being supported by actress Marta Hazas and sporting commentator Jaime Astrain.
Social media influencers are donning the swimwear and spreading the message.
The campaign video explains more details behind the campaign.
Visit the website here.
Agency: Ogilvy Madrid