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Ed Sheeran joins forces with Heinz to create ‘Edchup’ advert

By on Tuesday, June 18, 2019

Ed Sheeran’s Ketchup dreams have been made a reality after his own idea has been made into a new Heinz advert.

It has long been known that the singer is a huge fan of Heinz ketchup, even sporting a tattoo of a bottle on his arm.

Ed reportedly approached Heinz on Twitter in a post that read “Yo Heinz I have an idea for a tv ad if you wanna do one, if not I won’t be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x”.

Released today, the new advert narrated by Ed himself, is said to be based on a real direct message to the condiment brand explaining his idea of playing on how people feel embarrassed to ask for Ketchup at fancy restaurants.

Alongside the advert, special limited edition bottles of “Edchup” have also been produced to mark the collaboration.

You can watch the full advert below:

By @saralowry1

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