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Uber launch the world’s first rideshare submarine

By on Wednesday, May 29, 2019

A partnership between Tourism Queensland and Uber has been launched ‘scUber’, the world’s first rideshare submarine.

The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation.

The campaign is being launched globally and includes an integrated marketing campaign and consumer competition, both supported by some of the world’s biggest tourism partners.

Susan Anderson, Regional General Manager of Uber, Australia and New Zealand, commented on the importance of this innovative first for the Reef: “Uber is committed to harnessing the power of technology for good. We are proud to partner with Queensland to help showcase the Reef to the world with the launch of scUber.”

Agency: Publicis Worldwide

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