Carlsberg goes red in support of Liverpool FC
By Sophie Rafter on Friday, May 10, 2019
After recently changing their recipe, Carlsberg have hit headlines again, by creating an all red beer to celebrate their 26-year long sponsorship of Liverpool FC.
The limited edition overhaul from their trademark green uses a red bottle, logo and a naturally red barley.
Made by scientists and brew masters, the new pilsner will be distributed internationally after initially launching at Liverpool FC’s home stadium, Anfield.
The colour red is, of course, synonymous with Liverpool FC after manager Bill Shankly decided to introduce an all-red kit in 1964.
Birgitte Skadhauge, Head of the Carlsberg Research Laboratory, said: ‘When we were set the challenge of brewing an all red beer for Liverpool FC fans, as part of our constant pursuit of beer, we knew it wouldn’t be easy.
It’s taken over a year of experimentation, but we’re delighted that our team have finally been able to crack it. We brewed this special beer for Liverpool FC fans and we hope they enjoy it’