Creativity. Inspiration. Brand Brilliance.

Jif’s Sugar and Lemon approach for Pancake Day

By on Tuesday, March 5, 2019

With Pancake Day upon us, the nation will be having a flipping’ good time with their pancakes and the essential lemon and sugar. With that in mind Jif has made a cheeky approach to pair together the nation’s most famous lemon (Keith) and sugar (Lord) together for a TV chat show called ‘Who The Flip Do You Think You Are’.

According to the approach from Jif, ably assisted by its agency W, the format would see celebrities interviewed by Lemon and Sugar whilst flipping pancakes – with the suggestion that Lord Sugar’s social media nemesis Piers Morgan should be the first guest.

Keith Lemon said he’d be up for it on Twitter, Lord Sugar shared the letter on Instagram, and the public with almost 6,000 likes and Daily Star have already got behind the idea.  Watch this space.


Leave a comment