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International Women’s Day 2019 round up

By on Friday, March 8, 2019

International Women’s day is a chance for brands to highlight how they’re making an effort to bridge the gender inequality gap. We’ve rounded up some of the best efforts.

Barbie

Barbie has released its first ever Maori doll, modelled after New Zealand sports journalist Melodie Robinson. Robinson is among 20 women that have had Barbie dolls made in their image as part of an International Women’s Day campaign and in celebration of Barbies 60th anniversary.

Virgin

Virgin Holidays is offering free flights to St Lucia, the only country in the world named after a woman, to women named Lucy or Lucia around the world. The competition runs until 11th March. Anyone with the name Lucy or Lucia on their passport is eligible to enter.

Budweiser

Budweiser refers back to their inglorious past ads to make a point about their future. A campaign, released in conjunction with International Women’s Day, features full-page color ads in The New York Times, Chicago Tribune and Los Angeles Times that contrast sexist Bud print ads from the 1950s and 60s with restructured versions portraying women in empowered roles.

Benefit Cosmetics

Benefit have taken a ‘beauty break’ and shut down their website for the day, replacing makeup with resources women can use to empower themselves and others. Illustrated by @AilieBanks

Google

Google is highlighting impressive women with an interactive slideshow Google Doodle. The slideshow of quotes and doodles feature the words of 13 women from all over the world, known for their work in science and art to sports and space.

Adidas

As part of the second phase of the ‘She Breaks Barriers’ initiative, the sportswear giant has produced an ad featuring four athletes and ESPN host Maria Taylor. The short video calls for equal media representation for all women in sport.

Always #EndPeriodPoverty

Always is upping its bid to end period poverty with a month-long donation campaign to coincide with International Women’s Day. Always’ initial #EndPeriodPoverty campaign saw more than 15 million sanitary items sent to school girls in need, and this year they aim to increase that figure to 18 million.

 

Guinness

Guinness is celebrating International Women’s Day and becoming an official partner of the 2019 Women’s Six Nations with a new ad campaign following the rivalry between two rugby playing sisters on opposing national teams.

Notonthehighstreet

Online gift retailer Notonthehighstreet is partnering with youth charity The Prince’s Trust to help empower female entrepreneurs. They have launched a new product range created by female entrepreneurs to coincide with International Women’s Day and to raise funds for the Trust’s ‘Women Supporting Women’ initiative.

Elizabeth Arden

Elizabeth Arden have launched this year’s instalment of their annual humanitarian campaign, March On Pink. Pledging a whopping $1million to support women in the UN to advance women’s issues worldwide. They have also created a limited edition lipstick with 100% of proceeds supporting the cause as well.

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