Creativity. Inspiration. Brand Brilliance.

From Oscar to Osc-her. Odeon celebrates women in film

By on Monday, February 18, 2019

A surge of support for women in film ahead of this year’s Oscars ceremony has prompted ODEON Cinemas to produce a range of ‘Osc-her’ statues.

Olivia Colman (The Favourite), Lady Gaga (A Star is Born) and Janet Gaynor (the first ever woman to win an Oscar) have been recreated as Osc-her statues by Odeon.


ODEON research found that 3 in 4 Brits would like to see more women represented in the film awards show.

Positively, this year has the most female Oscar nominees in the history of the awards.

Since the Oscars began in 1927, only 10.7 percent of all winners have been women – the first being Janet Gaynor in 1929 for her role in the film Seventh Heaven.

In 2016 the Odeon Cinema in Leicester Square showed its support for the Oscar-less Leonardo DiCaprio by rebranding itself the ‘LEODEON.’

 

Leave a comment