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McDonald’s celebrates Australia Day with Strayan poster campaign

By on Friday, January 25, 2019

To coincide with Australia Day, McDonald’s Australia is celebrating the mother tongue with a series of phonetic billboards.

Across the country posters pay tribute to McDonald’s menu, inviting people to celebrate with a Kworda Pownda, Bakeneg Mugmufn, Lar Tay or a Filadafsh.

The burger brand has tweaked spelling of key menu items to match the native’s unique use of the English language – ‘strayan’

by DDB Sydney


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