‘Bonkin’ Bunny’ press drop causes a bit of a buzz
By Rich Leigh on Tuesday, January 29, 2019
Poundland’s PR team is behind a unique cut-price product press drop today, sending its £5 vibrator the ‘Bonkin’ Bunny’ to journalists all over our fair land, released in time for Valentine’s Day.
The name aside – is there a more sick-inducing, less sexy, Carry On-sounding word than ‘bonking’? (and that’s before you even question the decision to drop the ‘g’) – the fact it’s been anthropomorphised to look like Homer Simpson flipping the bird caused The Sun’s Sara Benwell to dub its packaging ‘frightening’:
Poundland is selling vibrators and they’ve sent samples into the Sun. The packaging is honestly quite frightening and I have some serious questions about the illustration.
1) why have they given it a face?
2) why is it swearing at a potential user? pic.twitter.com/LPCL8740RC
— Sara VillaBenwelle (@sarabenwell) January 29, 2019
You won’t find the 7.2 inch sex toy – £25 cheaper than Ann Summers’ Rampant Rabbit we’re told, Dear Reader – on Poundland’s shelves though, as, according to this coverage by another journalist on The Sun, customers are being told they need to ask for ‘Justin’ (Beaver… get it?) at the counter to buy it.
(Update: That said, the reply to this Poundland tweet tells a different story)
Not exactly hidden away 🤣 pic.twitter.com/NqJRh2tdMa
— Extreme Couponing & Bargains UK Facebook Group (@ExtremeFBGroup) January 29, 2019
The Bonkin’ Bunny joins seven other products in Poundland’s ‘Nooky’ range, which all otherwise cost £1.