Taco Bell rings Big Ben’s bells
By Staff on Tuesday, November 20, 2018
London has become a city without a bell due to Big Ben’s construction, but thanks to Taco Bell, that’s no longer the case.
Yesterday, Taco Bell chimed in with a sound that London has been missing for over a year: Big Ben’s bells and chimes.
Taco Bell seized the opportunity to surprise Londoners with a sound of their own: its signature bell digitised to recreate the Westminster chimes.
The brand worked with an audio engineer to compose the chimes out of Taco Bell’s iconic bell.
The chimes were blasted through parametric speakers mounted on bikes in the surrounding area – just days before Taco Bell’s first London restaurant opening.
h/t The Drum