Iceland’s Christmas advert has been BANNED

Iceland’s new Christmas advert has been banned from appearing on television.

The supermarket struck a deal with Greenpeace to screen an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

You won’t see our Christmas advert on TV this year, because it was banned. But we want to share Rang-tan’s story with you… ? ?
Will you help us share the story?https://t.co/P8H61t6lWu

— Iceland Foods ❄ (@IcelandFoods) November 9, 2018

Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from all its own-brand foods.

But the ad has failed to secure approval from the regulator, banned on the grounds that it is supporting a political issue.

Iceland have today released the ad on their YouTube channel.

Clearcast, the body responsible for approving adverts told i: “Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we are concerned that it doesn’t comply with the political rules of the BCAP code.

Twitter has been ablaze with positive comments;

I suddenly want to buy everything from Iceland https://t.co/E6k8PKR2oi

— Dr Lorraine Wilson (@raine_clouds) November 9, 2018

Iceland doing the right thing – but gagged. I hope their video goes viral. https://t.co/Ax4K2VNkNP

— Keggie Carew (@KeggieC) November 9, 2018

Iceland's Christmas TV about rainforest destruction banned for being too political

This is a disgrace. How can protecting life on Earth be ‘too political’? More likely it challenges vested interests that are too powerfulhttps://t.co/ToqJMHXoHq

— Molly Scott Cato MEP (@MollyMEP) November 9, 2018

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