The best stunts and campaigns in one place

PETA use teddy bear to raise awareness about animal testing

By on Monday, October 29, 2018

PETA and VMLY&R are launching a new campaign to raise awareness about animal testing using a little girl’s lost teddy bear.

PETA is well known for using confronting footage in their campaigns, but as a result, their work is often censored.

The organisation aims to tackle this issue with their newest advert, which features a teddy bear undergoing procedures that real animals suffer under testing.

In the advert the teddy bear is strapped down, shaved, injected with chemicals, cut open, and eventually killed.

By using a teddy bear, the organisation showcases the true reality of animal testing, without being too graphic and causing viewers to switch off.

The US campaign is aiming to stop the National Institutes of Health awarding nearly half of its grants to animal experiments, after it was found ninety percent of animal studies fail to lead to treatments for humans.

“The real-life ordeal that dogs, monkeys, and rats suffer through when cut open, poisoned, or burned and then killed in experiments is too graphic to watch and impossible to get onto social media,” says PETA Vice President of Laboratory Investigations Alka Chandna, Ph.D. “PETA’s new video allows the viewer to relate to the millions of animals who suffer in laboratories when there are superior, non-animal methods that could be used instead.”

“We set out to create a thought-provoking film that would make people pause, question and think instead of feeling judged,” said Christian Carl, Executive Creative Director, VMLY&R. “The stuffed bear makes people pay attention and feel something, without shocking them with blood and guts. This inanimate object shows how these animals are treated – as if they are lifeless, unfeeling things.”

By @SophieRafter

4
Leave a Reply

avatar
4 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
4 Comment authors
Craig ShapiroKim MarieAllison CaresLucy Post Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Lucy Post
Guest
Lucy Post

This is a brilliant way to depict the cruelty that’s inflicted on real, living, breathing, feeling animals in laboratories every day. It’s time to move away from abusive and ineffective experiments on animals and embrace modern, advanced, human-relevant research that doesn’t exploit animals.

Allison Cares
Guest
Allison Cares

This is a powerful video. It makes you realize what REAL animals suffer every hour and minute of the day.

Kim Marie
Guest
Kim Marie

What an effective way to get people to wise up to how barbaric, not to mention unnecessary, experimenting on animals is. We have superior technology at our disposal so let’s leave animals alone.

Craig Shapiro
Guest
Craig Shapiro

What a clever way to make an undeniable point: Testing on animals wastes lives and resources. The technology exits to do the job humanely and effectively. Can you say, no-brainer?