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Domestic abuse charity unveil shocking exhibit at wedding show

By on Wednesday, October 3, 2018

For most women getting married is something to celebrate. But for some, marriage is when abuse begins.

Domestic abuse charity Interval House set up a stall at the Toronto Bridal Show with an exhibit created to put a spotlight on domestic violence.

The Broken Bride Registry stand displayed shocking fictional products ‘on sale’ for to soon-to-be-weds.

Like cigarette burn cream;

‘Jealous rage bandages’ and a ‘Don’t Answer Back’ arm sling.

There’s an untraceable smartphone to protect yourself from a controlling spouse.

Each item contained a barcode and when these items were scanned in the booth, they unlocked real-life stories/videos of domestic abuse.

This video shows members of the public interacting with the exhibit.

As well as driving awareness the aim is to get the prospective bride to make a charitable donation.

Rica Eckersley, creative director at Union (who produced the installation) told Ad Age “Talking about violence against women is difficult, especially at a happy event like the bridal show, but it’s a conversation that needs to be had.”

 

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