Top PR Campaigns Of The Month (August 2018)
By James Herring on Thursday, September 6, 2018
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Lego partnered with Bugatti to create a full-scale replica of the Bugatti Chiron and amazingly it is fully functional, meaning you can actually drive it! [Full Story]
In a recruitment video released to challenge gender stereotyping, easyJet reimagined a famous scene from Hollywood movie Catch Me If You Can. [Full Story]
To mark the release of Mission: Impossible – Fallout , Paramount Pictures organised an epic fan screening at the top of the cliff that rises 604 meters above the waters of the Lysefjord, Norway. [Full Story]
In a bid to get kids outside playing and away from technology, washing powder brand Omo (or ‘Persil’ to UK readers) has created a “dirt-activated” story book which only comes to life when smeared with dirt, thanks to special ink formula. [Full Story]
Deliveroo recreated the iconic 1932 photograph with the help of some very lucky competition winners. [Full Story]
Paddy Power erected a giant drive-thru confession box in Dublin ‘to help the people of Ireland repent decades of sins in seconds’ ahead of the Pope’s visit [Full Story]
McDonald’s High Street Kensington store received a one day only VIP makeover to launch the brand’s new Signature Collection of burgers.
Lucky visitors were welcomed by a red carpet, uniformed butlers, a string quartet and tables were strictly reservation-only. [full story]
French officials announced they would ban Serena Williams’ black ‘catsuit’ from future French Open tournaments.
Nike quickly jumped to William’s defense and the opportunity to have a voice in the debate with cleverly crafted response on Twitter. [Full Story]
The Vilnius’ tourist commission are hoping to send more holidaymakers to the picturesque town via a new campaign that rebadges it “the G-spot of Europe”.
The tag line for the capital’s international tourism campaign is “Nobody knows where it is, but when you find it – it’s amazing.” [full story]
So during the 2018 Pride festivities in Brazil, Coca-Cola filled cans of Coke with Fanta. Find out why.
Need more inspiration> Top Campaigns Of The Month (July 2018)