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This lingerie campaign features real women with stretch marks and curves

By on Sunday, September 2, 2018

British lingerie brand Figleaves is challenging beauty stereotypes with its latest marketing campaign.

The online retailer cast models of different sizes, shapes and ethnicities to promote their autumn line – according to The Sun.

The women showcase their figures with poses that celebrate their curves, stretchmarks and lumps and bumps.

The campaign, titled ‘Confidence looks great on you’, is part of the brands commitment to inclusivity within the industry.

The brand has also committed to avoid any form of re-touching or photoshopping.

Jenni Burt, head of buying and brand at Figleaves said; “Figleaves welcomes all women and it’s important they feel visually represented when they visit our website… This is a journey for us. We recognise we have a way to go but are fully committed to becoming truly inclusive.”

Take a look at their Instagram feed.

Confidence looks great on you

A post shared by Figleaves (@figleavesofficial) on

Confidence looks great on you

A post shared by Figleaves (@figleavesofficial) on

Confidence looks great on you

A post shared by Figleaves (@figleavesofficial) on

Also spotted in Mail Online and SomeECards

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