Stella Artois take a bite out of Apple in latest campaign

Taking a bite out of the Apple iPhone launch hype Stella Artois is touting its own smart device.

A promo video titled ‘Meet The Ultimate Connected Device,’ playfully highlights the hi-tec features of the Stella Artois Chalice.

Stella hopes to inspire people to take a moment to set aside technology and reinvigorate the original social networking – gathering with friends over beers.

The campaign rolled out last night on Facebook while Apple were on stage touting their latest iPhone and Apple Watch.

Lara Krug, Stella Artois’s vice president, said; “Right now we’re seeing an interesting tension between the affinity people have for acquiring the latest in technology and their desire for digital detoxes. The ‘Ultimate Connected Device’ is one way that Stella Artois is playfully reminding people that sometimes the key to balancing those two needs is right in front of you.”

 

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