Boots hire a ‘Fresh’ new Customer Assistant as Will Smith promotes son’s water brand.
By Staff on Wednesday, August 22, 2018
Will Smith descended upon the Wild Wild West(fields) London branch, transforming into a shop assistant for the pharmacy chain Boots.
The star was on hand to help promote his Son, Jaden Smith’s eco-friendly water company called JUST Water.
Will was approaching confused customers around the store whilst wearing his Boot’s uniform along with a personalised name tag, looking to discuss the new product and its benefits.
The water bottle is unique as it is made from 82% renewable materials; containing paper for the base with sugar cane plastic for the lid. JUST has partnered with Boots to roll out the ethical bottled spring water in the UK after becoming the number-one-selling branded bottled water in its category at retailer Whole Foods in the US.
Speaking about the brand, Will said: “While Jaden was surfing as a young kid, some plastic water bottles floated by him and he soon realised that they were dirtying our oceans and killing the environment.”
“He was immediately motivated to do something to save our planet, our future – and with that wish, JUST Water was born.”
We will have to wait and see if the promoting efforts from Will can get Boot’s customers to say “Awwww, Hell YES!” to this new brand.
Source: Daily Mail, The Sun
