Radio station pranksters replace Ikea signs ahead of England vs Sweden game
By James Herring on Saturday, July 7, 2018
Pranksters from radio station Capital North East have been tampering with the signs at a local Ikea ahead of England’s quarter final clash with Sweden today.
The cheeky marketing stunt involved the replacement of various product signs around the Gateshead store with a new one – bearing the message ‘Football Etskömmånhjöme’ (Football’s Coming Home).
The signs, which reference lyrics to footie anthem Three Lions, were left all around the furnishings emporium on sofas, cookers and tables.
The sign-swapping stunt is doing the rounds on social media.
The £19.66 price references the 1966 FIFA World Cup where England beat West Germany 4–2 in the final.
The radio station released a video on their Facebook page which shows the installation.
We went down IKEA to let the Swedish know that IT’S COMING HOME!! ⚽🏴😂
Posted by Capital North East on Thursday, 5 July 2018
Spotted in Unilad, Shortlist and Chronicle Live.