Frustrated husbands can ‘use micro-targeted native ads to influence their wives to initiate sex’ – surely a PR stunt? Please, a PR stunt?

I happened upon a tweet highlighting a pitch this morning by Maya Kosoff, a New York-based tech journalist. Maya writes for Vanity Fair. Journalists bashing PR pitches on social media is a sport at this stage, scored by the number of ‘IKRs?’ other journalists respond with. It happens daily, and most revolve around one or … Continue reading Frustrated husbands can ‘use micro-targeted native ads to influence their wives to initiate sex’ – surely a PR stunt? Please, a PR stunt?