The best stunts and campaigns in one place

This shop has a creative take on book promotion.

By on Monday, June 4, 2018

Independent French book shop Librairie Mollat has a creative take on book promotion.

The bookstore has been running an ongoing Instagram #sleeveface competition which blends cover art and real life.

The idea is that employees and customers with interact with book sleeves and share the results.

Now the bookstore has close to 63k followers on Instagram.

Take a look.

 

 

Leave a Reply

avatar
  Subscribe  
Notify of