This shop has a creative take on book promotion.

By James Herring on Monday, June 4, 2018

Independent French book shop Librairie Mollat has a creative take on book promotion.

The bookstore has been running an ongoing Instagram #sleeveface competition which blends cover art and real life.

The idea is that employees and customers with interact with book sleeves and share the results.

Now the bookstore has close to 63k followers on Instagram.

Take a look.

#deslibrairesàvotreservice avec Delphine Pessin, La Carotte et le bâton, éd. Talents hauts #bookface #sleeveface #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #書 #igersgironde

A post shared by librairie mollat (@librairie_mollat) on May 14, 2017 at 9:45pm PDT

#deslibrairesàvotreservice avec Gaelen Foley, Charme noir (L’Inferno Club, tome 3), éd. J’ai Lu #gaelenfoley @jailu_editions #livre #book #buch #libro #livro #bok #kitap #книга #本 #책 #書 #librairie #bookshop #librairiemollat #mollat #bordeaux #igersgironde #ספר #bookface #bookfacemollat

A post shared by librairie mollat (@librairie_mollat) on May 6, 2018 at 9:59pm PDT

#deslibrairesàvotreservice avec Thierry Brun, Les Rapaces, éd. Le Livre de Poche @livredepoche #bookface #sleeveface #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #書

A post shared by librairie mollat (@librairie_mollat) on May 28, 2017 at 9:54pm PDT

#deslibrairesàvotreservice avec Pina Corrias, Nous dormirons quand nous serons vieux, éd. Michel Lafon @editionsmichellafon #bookface #sleeveface #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #書

A post shared by librairie mollat (@librairie_mollat) on May 8, 2017 at 12:00am PDT

#deslibrairesàvotreservice avec Virginia Woolf, Une chambre à soi, @editions1018 #bookface #virginiawoolf #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب

A post shared by librairie mollat (@librairie_mollat) on Apr 17, 2017 at 12:00am PDT

#deslibrairesàvotreservice avec Maggie O’Farrell, Cette main qui a pris la mienne, @editions1018 #bookface #bookfacefriday #bookfacemagazine #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #sleeveface #maggieofarrell

A post shared by librairie mollat (@librairie_mollat) on Mar 9, 2017 at 11:14pm PST

#deslibrairesàvotreservice avec Petru Dumitriu, L’homme aux yeux gris, éd. Points @editionspoints #bookface #sleeveface #livre #book #buch #libro #livro #bok #книга #本 #책 #kitap #librairie #کتاب #bookshop #librairiemollat #mollat #bordeaux #igersgironde #الكتاب #petrudumitriu

A post shared by librairie mollat (@librairie_mollat) on Sep 18, 2016 at 10:02pm PDT