Paddy Power’s unveil mobile Drunk Tank ahead of Royal Ascot
By Staff on Monday, June 18, 2018
A bold new initiative promising to bring relief to the residents of Ascot has been unveiled today following a spate of alcohol-fuelled brawls at race meetings.
Paddy Power’s ‘Drunk Tank’ service will provide temporary accommodation for up to 50 racing fans to sleep off the booze in clear-sided 6 x 2 metre container mounted on a lorry.
Members of staff will cart drunks off the streets of Ascot in wheelbarrows, before transferring them into the tank.
The custom-built unit features a hydraulic tail lift for ease of loading.
Following recent events, the Irish bookmaker unveiled the ‘The Drunk Tank’ ahead of Royal Ascot (tomorrow) in a bid to avert a rumble at Britain’s most prestigious race meeting.
Last week, racecourse bosses announced that punters could be breathalysed or refused admission as part of a crackdown on brawls that have recently marred meetings at Ascot and Goodwood.
Paddy Power today shared video footage of staff participating in a training exercise, as they prepared to tackle tanked-up toffs and inebriated city types with ease and professionalism.
New research by the bookmaker revealed that over eight in ten (85%) of British racegoers agree that horse racing events need to do more to stop alcohol fuelled drunken bad behaviour. Over a staggering four-fifths (88%) also admitted that their racing experience had been ruined by booze-fuelled bad behaviour and drunken antics.
The public service initiative, which Paddy Power are providing at no cost to residents (or drunks), aims to clear the streets of blottoed race-goers and assist the inhabitants of the quaint Berkshire town.
The campaign was devised and executed by PR and creative agency Taylor Herring with Paddy Power’s in house team.
The spot was produced by the agency’s new production arm St Marks Studios.