Dominos is filling potholes with ads to protect pizzas from bumpy road damage
By James Herring on Wednesday, June 13, 2018
Domino’s is tired of delivering its pizzas on bumpy roads so the company is taking matters into its own hands.
The chain has launched a campaign to fix the streets that are mangling its pizzas en route to customers.
The pizza chain said in a press release that they’ve begun repairing these potholes in a handful of American towns because potholes and bumps in the road can cause “irreversible damage to your pizza”.
According to Jalopnik Domino’s has been hiring workers to repair potholes in a number of cities, including Burbank, California (five holes fixed), Bartonville, Texas (eight holes) and over 150 potholes filled in Athens, Georgia.
It’s not entirely philanthropic, of course.
Domino’s spray stencils every filled pothole with their logo and the tagline “OH YES WE DID.”
Domino’s is also asking its customers to vote on which town to repair potholes in next.
They even placed a GoPro inside a pizza box to show how harmful potholes can be to your large Hawaiian with extra cheese.
A quick scan on Google news can reveals the ‘Paving for Pizza’ campaign’s generated dozens of news items proving that road repair is great publicity.
