Ikea release lavender scented ads to help people sleep better

By Staff on Thursday, May 31, 2018

Swedish homestore brand Ikea are using lavender scented ads to help people sleep better.

The company said: “In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. A print ad designed to do exactly what our range of beds and mattresses do – give you a great night’s sleep. Simply remove the ad from the magazine, switch on, and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep.”