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Channel 4 promote The Handmaid’s Tale with provocative Metro cover-wrap.

By on Friday, May 18, 2018

Channel 4 brought the repressive world of The Handmaid’s Tale to life with commuters this morning with a provocative Metro cover wrap.

The headline; ‘Women are not allowed to read this newspaper.’

The Handmaid’s Tale is a dystopian TV drama following a Second American Civil War wherein women, called “Handmaids”, are forced into sexual and child-bearing servitude.

The stunt certainly captured the attention of commuters this morning…

 

According to Campaign – the promo has also been activated in train stations with attention grabbing digital signage.

 

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