Creativity. Inspiration. Brand Brilliance.

Yorkshire Tea unveil ‘the greatest beverage in the history of the universe’

By on Tuesday, March 20, 2018

Yorkshire Tea’s latest inspired PR stunt/genius product innovation has been going crazy on Twitter.

Ladies and Gentleman – you can now enjoy tea and biscuits without even having to open a packet of digestives – because the company has launched a new brew which tastes exactly like… tea and biscuits.

Kate Halloran, Tea Innovation Manager at Yorkshire Tea says: ‘Biscuits are so often linked to tea we thought why not just make life easier and put the flavours together in one delicious brew?

Whether it’s product innovation or creative PR at play it was worth doing for the Twitter bantz alone.

And this is what it does.

People had lots of questions online. What do you reckon?

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