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There’s an Old Spice scented disposable paper blazer in the new GQ

By on Saturday, March 24, 2018

Old Spice has taken a print ad in the new GQ that contains a scented, man-sized disposable paper blazer.

A statement by Old Spice said “This disposable paper blazer will be seen on the backs of influencers and fashionistas alike, but let’s not forget our regular guy who will be receiving it in this month’s subscription of GQ. With this paper blazer, everyone gets to live the luxurious life of Old Spice Captain. Smell the smells, live the life, don’t go out in the rain because you will likely get paper machéd.”

The paper blazer is part of a larger campaign gently mocking typical fragrance ads.

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