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Tennent’s transform billboard into giant snowball target

By on Thursday, March 1, 2018

With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.

Marketeers at the brewery have repurposed a billboard into a giant snowball target.

The installation is located next to Glasgow’s River Clyde and the company are inviting locals to share their efforts on social media.

Appearing next to the city’s Squinty Bridge, the 34 square metre billboard will be there until Friday evening for locals in the area to pop by and marvel at it.

Alan McGarrie, Head of UK Marketing Services at Tennent’s, said: “With all the mayhem the snow has brought to Scotland, we thought it was only right we serve up some joy. While everyone is off work and enjoying a walk in the snow, as a bit of a laugh we’ve created the UK’s biggest snowball target down by the River Clyde.”

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