Plus-Size models stage Fashion Week protest

By on Saturday, February 17, 2018

Hayley Hasselhoff led a line-up of models who posed outside the London Fashion Week hub in their underwear to highlight the importance of celebrating women of all sizes.

The stunt, was organised by plus-sized retailer Simply Be.

On one of the coldest days of the year the models posed in their underwear while holding body-positive signs in the air, which read: “Love your curves” “LFW – Where are the Curves?” and “Curves shouldn’t mean compromise.”

Angela Spindler from Simply Be, told the Evening Standard, that more needs to be done to make the fashion industry more inclusive and diverse.

Spindler said: “We want the fashion industry to change the way it represents body shapes. This isn’t about ‘skinny shaming,’ we think that shape should be celebrated irrespective of size, and it’s time that the industry became more diverse – after all fashion is for everyone.”

Fashion Week provides a canvas for activists to utilise the legion of agency photographers to help spread their messages.

Vivienne Westwood lead a group of protesters with anti-fracking statements plastered all over their chests and legs.

Animal rights charity Peta were out in force protesting the use of animal skins.

On a more uplifting note – London was filled with giant helium-filled “Chubby hearts” from Anya Hindmarch in the designer’s ‘love letter to London’



Photo by David M. Benett/Dave Benett/Getty Images for Anya Hindmarch

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...