easyJet launch sick bag poetry competition

In the run-up to Valentine’s Day, easyJet has launched a romantic poetry competition – challenging passengers to pen romantic lines on the back of an airline sick bag.

The contest runs until the end of the month and is backed by easyJet data, which reveals that over 29% of easyJet Flight Club customers are in long-distance relationships and that 250,000 couples are expected to fly off on romantic mini-breaks during the Spring.

The campaign is believed to be ‘the world’s first poetry competition ever staged on sick bags’, and it’s hoped that the initiative will provide a smile to those challenged by long distance love.

The entries will be judged by Daisy Goodwin, who is the best-selling author of eight poetry anthologies and also writer of the multi-award-winning ITV Drama ‘Victoria’.

To kickstart the campaign, Brian Bilston the acclaimed `Poet Laureate of Twitter’ and author of poetry collection ’You Took the Last Bus Home’, has written a new poem ‘Symptoms’ to celebrate the launch of the competition.

Tina Milton, Head of Cabin Crew, at easyJet said: “Distance is said to make the heart grow fonder, but long-distance relationships are always hit with some light turbulence. We are challenging our customers to channel their inner Byron, Keats and Wordsworth and pen some romantic lines on the back of our passenger sick bags.”

Entrants need to pen their poem on a sick bag (available from their seatback pocket on an easyJet flight) and then share their creation publicly on social media.

The winning entry will win a pair of flight tickets to anywhere on the easyJet network.

Source: Metro

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