McDonald’s launches prominent print campaign surrounding its late opening hours

McDonald’s has launched a subtle but striking print campaign to demonstrate its late opening hours. Glowing bulbs were photographed to form the fuzzy but distinguishable shapes of a Big Mac, ice cream sundae and a portion of French fries.

Apparently, it took 10 days to construct the light sculptures, using 1,000 LEDs, 80 metres of wire and 400 welds and took two days to complete the photoshoot.

This is definitely a break away from McDonald’s bright and in your face campaigning they usually take, which in itself is attention-grabbing and the marketing media in particular has taken notice.

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